K-beauty News & Trends

Quite a few things are happening in K-beauty news this month, including rice, an ‘It’ ingredient (rice masks for your face and boobs??), Getting LIFTED with boob masks, Memebox got that cash $$$ to continue (and hopefully improve) its global expansion, and AmorePacific is doing well this year despite a recall.

Rice Masks are the new ‘It’ Products

A secret beauty ingredient in Asia for centuries, rice infused beauty products have been known to brighten skin and cut dark spots.

Refinery29 recently looked into the rice-infused beauty product trend. These products are made by boiling or soaking the rice. Then, ingredients that are used in those skin care products are extracted from the rice. Ingredients like rice water, amino acids, vitamin C and hyaluronic acid can be extracted from this process and end up in your favorite rice mask, like Tony Moly’s I’m Real Mask Sheet ($3.75 at Ulta) and Rice Sprout Express Glow Illuminating Mask ($12 at Sephora).

It’s a common ingredient in Korean beauty products, and there’s a good reason. Refinery29 looked into it and spoke to dermatologist Kenneth Howe, MD:

Rice water contains several bioactive compounds,” says Dr. Howe. “It’s a potent source of tyrosinase inhibitory peptides, which lighten unwanted pigment in the skin. This effect — of clarifying the complexion [and] lightening freckles or pigmentary unevenness — is probably the most valued among its Asian users.

However, rice doesn’t just improve skin brightness, it also improves acne scarring and has anti-aging properties.

So, how do you get in on the rice mask trend? I recommend a couple rice based beauty products that you’ll love.

My Rice Mask Suggestions

Skin Food’s Rice Mask ($6 on Amazon, $11 at YesStyle) (All Skin Types)

Always a popular and highly rated choice, Skin Food’s Rice Mask is a wash off mask with rice extract. It moisturizes and brightens skin, and polishes your skin with ground rice right inside the mask. It’ll leave your skin soft and brighter over time.

Use 2x a week to see results. Try not to do more than that, because it’s an exfoliating mask. To use, apply after cleansing and avoid eyes and mouth during application. Gently scrub.

English directions are attached to the pot, so be sure to follow them.

COSRX Ultimate Nourishing Rice Overnight Spa Mask ($13 on Amazon, $17 at YesStyle) (All Skin Types)

One of my favorite brands ever, COSRX has a cute little jar of a rice based overnight spa mask. I used this rice mask consistently beginning in April, and I think it’s helped in reducing some hyperpigmentation around my mouth and cheeks. By brightening and hydrating with its 65% rice extract, you will see a difference in that makes skin look healthy and glowing.

Use it 3 ways: overnight mask, a wash off mask, or as a cream.

Get LIFTED with Sheet Masks for Your Boobs

Sheet Masks for your BoobsYou use masks for your face, hands, under eyes, and lips… why not your boobs too? The latest trend seems to be about applying masks anywhere on your body that needs some TLC, and I’m okay with this.

Cosmopolitan Australia writes about a few trending boob masks, like lace masks by MasKingdom, made with charcoal to promote breast firmness, Gold Collagen Gel Masks ($8.99 on Amazon)or Pure Style Japan’s Oh My Busty ($6 on Amazon) to increase bust size.

Or, choose to get a breast rice mask that can lift, firm and brighten your lovely boobs by Lamy Cosmetics ($24 on Amazon).

Will these products firm, lift or enlarge your breasts? I can’t find many favorable reviews yet, but I’ll keep you posted. Until then, I’ll be waiting on a full body mask so I can pickle myself and stay young forever.

Other K-beauty News

Memebox Raises $60 Million in Funding

Founded in 2012, Memebox started a subscription box company but today it’s selling its own products and other Korean beauty products in an e-commerce platform. They’re still considered a Korean beauty company here in the U.S., but they insist they’re actually a global brand, and a massive investment will help them to globalize even more.

Pymnts reports that Memebox raised $60 million from investors including Goodwater Capital, Altos Ventures, Cowboy Ventures and others.

Erin First, director of public relations at Memebox says:

We’re importing Korean products along with selling our own products developed in Korea. But we see ourselves as a global beauty platform.

Memebox CEO Hyungseok Dino Ha is planning a move to San Francisco to start running global operations from their U.S. office.

Hopefully this presence will improve a few shipping mishaps U.S. customers have had with Memebox, which causes them to deal with longer shipping times than promised. Additional products that are not available in the U.S. would also be good for customers, since a few products not represented here that customers want, like more Pony products.

Good luck Memebox, let’s see what you can do in the U.S.

AmorePacific Does Well in 2016 Despite a Major Product Recall in South Korea

While you may not buy toothpaste from AmorePacific in the U.S., this September they were ordered to pull 11 different toothpastes due to a ‘a very small amount’ of chloro-methylisothiazolinone (CMIT) and methylisothiazolinone (MIT).

What are CMIT and MIT? Chloromethylisothiazolinone is used in glue production, detergents, paints, fuels, and other industrial processesand is considered an environmental contaminant. Methylisothiazolinone is a widely-used preservative; has been associated with allergic reactions. Lab studies on the brain cells of mammals also suggest that methylisothiazolinone may be neurotoxic. (ebi.co.ukewg.org)

The contamination brought on a lawsuit by 315 plaintiffs requesting 1 million won ($832.82 USD) in damages, which is actually is way less than an American class action lawsuit would ask for. But anyway, AmorePacific’s profits in 2016 are holding strong due to its launching and investment in Sulwhasoo, featuring it in its own store and considered Korea’s largest cosmetics boutique.

K-beauty trend posts go up every Saturday. So be sure to visit next Saturday to find out the latest K-beauty trend news. 

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